CAMOUFLURRY | McDONALD’S

Inspired by the striped pattern on McFlurry cups and the typical stripes on summer clothes, we created a campaign to help people camouflage their ice cream. Because we know that no one wants to share this delight. With a little help from major fashion and lifestyle influencers, the brand reached out to Gen-Z and increased ice cream sales by 50% in the Portuguese summer.